when a rumor spread like wildfire? Remember how hard it was to set the record straight by the time it got around?
The truth is, we don't know what we don't know.
And that's where a comes in.
Do you remember in high school...
brand audit
We’re not in high school anymore (thank God!), but the same phenomenon is true for brands. Do you know what your brand is saying about you?
And that's where a comes in.
A brand audit combs through the assets and elements of your brand to uncover what's working for and/or against you - and how to fix it.
Yep, I need this!
Does my brand communicate my mission, vision, and values?
Does it give off the right vibe?
What are people saying about my brand?
Is it clear and consistent?
Does it set me apart from competitors?
Do people understand what i do?
Are my clients loyal and referring me to others?
Is it time for a rebrand/brand refresh?
A brand audit dives into questions like...
I need answers
Once you complete the questionnaire, we'll have a discovery call to discuss your responses and identify your brand assets for review.
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How it works...
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03
This is where I do the heavy lifting for you. I'll analyze the facets of your brand and package the results and recommendations into a detailed report.
Together we'll review the report and recommendations for strengthening your brand's impact (and preventing any of those phony little rumors).
Questionnaire
Full Audit
Consultation
+ Questionnaire
+ Review:
- Core Identity (mission, vision, values)
- Visual Assets (logo, colors, font, images)
- Brand Guide
- Website (content and design)
- Business cards
- Up to 3 pieces of printed marketing (ex. flyer, one-pager,
letterhead/notecards)
- Up to 2 pieces digital media (ex. newsletter, ads,
presentations, blog page)
- 2 additional items (ex. packaging, logo gear, vehicle wraps)
- Up to 2 social media platforms
- Buyer journey process
+ Final report including recommendations
+ Review and consultation (60m)
Brand Audit
Ok, let's dig in!
Includes
Do you have time to run a brand audit while running your business?
Does combing through the various assets that make up your brand, researching competitors, and perhaps talking to clients fit your schedule? Can you squeeze in time to turn the results into a strategy that grows your brand into something stronger?
Time
“But, there are so many free how-to videos and worksheets online.
Why should I hire someone to do it for me?”
Expertise
Perspective
A DIY brand audit can only get you so far.
It's far more productive to have someone who understands what it takes to build a brand from the ground up, who understands how to recognize the glitches and provide a strategy to ensure your brand communicates the right message to your audience through every touchpoint in your customer journey.
You know what you want to say and how you want it to be received, but from an outside perspective, it could be conveying something different.
That's why I begin with a fresh look at your business—from the outside in—then put on my branding hat to determine if your branding is on point and develop a strategy to get it there.
Maybe you're asking yourself,
Ok, let's talk!
That's a fair question...
You know there are some cracks in your brand foundation and you're ready to find and fix them.
You're a small business owner or army of one who wants to make sure your branding game is strong.
We're ready if...
Ready to dig in?
Maybe not if...
You find that people don't seem to understand what you do or why you're different.
You have not yet established a brand
(Click here to build one together!)
You're an owner/leader that requires me to channel projects/approvals through your team or superiors rather than working directly with you.
You're still piecing together what your business will offer or how you will provide those products/services.
You're about to launch your brand and you want to make sure the vibe is strong and connects with your ideal client.
You're not ready to make changes to your brand identity or strategy.
Yes, let's dig in!
